Factors to Website Success

11/19/2004 Karin Bean CSI 253-74DCE Assignment IV FACTORS bestow TO A WEBSITES SUCCESS A business has to understand consumer dash; advertise and target the right group of consumers; foster knob loyalty; provide excellent personalized guest embolden and maintain a dynamic website. Understanding consumer behaviors assists businesses in choosing the catch trade and advertisement strategies. Consumers behavior is influenced by environmental factors such as social variables, (friends family members, coworkers and the current trend), cultural/community variables (where they live) and opposite factors such as government regulations, legal constraints, and situational factors. Depending on the consumer targeted there ar several carriages to analyze their patterns of shopping online. Very braggart(a) companies whitethorn use market segmentation which divides consumer markets into logical groups. The surgical turn requires computer support and is expensive. Segmentati on digest be start in several ways. For example, the consumer market can be targeted by geographical, demographic, and psychosocial, groups, and then be even scaled down to received fine get patterns. By looking at acquire patterns, marketers are able to predict online buying behavior, such as shifts in products, client trends, and may adjust their products, services, and marketing techniques accordingly. A study factor is guest loyalty.

Returning customers represent the nerve centre institute in any type of business and interest galore(postnominal) other customers based on their positive experiences. T o increase customer loyalty a company should! maintain a one-to-one marketing technique, which can create valuable consumer experiences and enhances the relationship with the customer through personalized services. One way is to establish a visibleness for the customer by providing a questionnaire to fill out, some other way is to track purchase patterns based on achievement records or links visited at the page. Based on the records, the vendor can then e-mail customers new advertisements and specials based on the customers profile, or have... If you want to get a full essay, society it on our website: BestEssayCheap.com

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