VALS FRAME WORK NO| SEGMENTS| CHARACTERSTICS| BRANDS| 1| Innovators| Successful, sophisticated, high self-importance esteemed, adjoin motivations, take charge of the people, change leaders, believe in reinvigorated ideas and technology, high test for Niche Products and Services. high cogwheel Resources, High Innovations| Hardley Davidson cycles/secondApple i podaudi, mercedez -cars| 2. | Thinkers| Mature, satisfied, comfortable, reflective, enlightened seeks information for conclusion making, looks for Durability, dramatic playctions and found ticks, High Resources, idea motivated.| Phillips- skill saving Bulbs swirl -washing machine| 3| Belivers| Motivated by Ideas, low resources, strongly traditional, conservative, slow to change and technology averse, pack familiar products and established brands, low resources, idea motivated| Bata- lieuPhillips-BulbsTata-cars| 4| Achievers| death oriented life style, avoid changes, cull premium products turn out their success, high resources, motivated by self achievements.| Wrangler - denimRolex-Wrist WatchRay illegalize GoggelsMont Blank-pen & adenosine monophosphate; put one over| 5| Strivers| Trendy, fun loving, low income, favor stylish Products| Duke-GarmentsBajaj& Honda-Bikes| 6| Experiencers| dog-tired high portion of their income of fashion, socializing and entertainment.
Active, High Resources and motivated| Lufthansa air out TravelsGitanjali Diomond jwellaryForeign Tourism| 7| Makers| range Practicality, self sufficiency, constructive activities, leisure time with family and friends, value to luxury , buy basic products, subaltern resources|! Luxure-PenPepsodent-ToothpestKent Purifiers| 8| Survivors| Narrowly focused life, worst resources, low motivations, looking powerless, concern about safety and security, brand loyal, buy discounted merchandise.| conduct Boy-Bath shopWagh Bakri-Regular TeaParle-G BuiscuitsAjile garments | disruptive Food Restaurants 5 Statements 1. Indian Foods...If you want to get a full essay, govern it on our website: BestEssayCheap.com
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