Marketing Plan

MARKETING PLANNameUniversityCourseDateTutorIntroductionThe cereals market in Australia has been under a link of scrutiny recentlyly with regard to the contents of the cereals and the effects they give-up the ghost on the health of the consumers . Kellogg is one of the firms that is involved in the food production industry and has been affected by this factor . It is and thusly important for Kellogg to consider product development which is introduction of late products to existing customers This goes hand in hand with product diversification in a bid to increase their market partition which means introducing a new product to new consumersSituation AnalysisInternal EnvironmentThe local performance of Kellogg products in the market is on a downward(prenominal) write out . This is due to the negative publicity on the scr ibble , plank and salt contents of the cereals it produces (Lorna , 2005 .

Research shows that the cereals are right by linked to the obesity levels in Australia as well as other chronic diseases . The firm is also facing patriotic competition in regard to its market share from face-to-face labels to the laid-back prices of its productsExternal EnvironmentMicro-EnvironmentMarket AnalysisThe market trend in the cereals market is that inscrutable labelled cereals are becoming increasingly popular because of the full(prenominal) cost of the branded products . There is also an increased struggle in health foo d products and market as the Australians do! more health conscious especially about the kale , fats and salt contents . The market size of the breakfast...If you want to impact a full essay, order it on our website: BestEssayCheap.com

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