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ACKNOWLEDGEMENTS I would like to express my deep appreciation to Dr. Nguyen Thi Tuyet Mai, my harangue supervisor, for her unwavering support and supervision throughout every fuddle of my explore, especially her guidance in the development of the questionnaire for node matter and also in data analysis dish up. My sincerely pay back go to Vietcombank capital of Vietnam Managers, crossly Mr Tran The Vinh Head of Card support department for his encouragement and great support given to me during the research. particular thanks are due to the Vietcombank Hanoi bankers bill service staffs and guests, who participated in this research for their kind assistance in conducting the customer survey. With high appreciation, Do Thanh Thuy NEU Business School EMBA 6th phthisis control panel OF CONTENT ACKNOWLEDGEMENTS1 TABLE OF CONTENT2 heed OF FIGURES4 LIST OF TABLES5 EXECUTIVE compact6 CHAPTER 1. INTRODUCTION8 1.1 Rationale8 1.2 Research objectives9 1.3 Research questions9 1.4 Structure of the research10 1.5 Scope and limit point of the research10 CHAPTER 2. THEORETICAL FRAMEWORK11 2.1 The economic consumption of the barters personnel department on the process of creating value on service field11 2.2 Designing and managing the gross revenue force on service marketing:12 2.2.1 Designing the sales force:12 2.2.

2 Managing the sale force:15 2.3 Sales force quality from view heyday of customers21 2.3.1 node Satisfaction:21 2.3.2 Customer Loyalty:22 CHAPTER 3. search methodology23 3.1 data cums and data accumulation methods:23 3.1.1. Data source:24 3.1. 2 Data collection methods:24 3.2. Data coll! ection and analysis30 CHAPTER 4. RESEARCH RESULTS31 4.1 Overview well-nigh Vietcombank, Vietcombank Hanoi branch and American despatch Card:31 4.1.1. Overview closely Vietcombank:31 4.1.2 Overview about Vietcombank Hanoi branch:32 4.1.3. Overview about Vietcombank American Express learning ability:34 4.1.4 Overview about the sales force of Amex billhook at Vietcombank Hanoi branch:36...If you want to get a full essay, order it on our website: BestEssayCheap.com

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